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Posts Tagged ‘BBC

Your Thoughts & Wants Are Not Your Own

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Duke University did an interesting study on the effectiveness of subliminal marketing.  What they found was that the result of subliminal marketing appears to be a notable effect not only on ones awareness and interest in a marketed brand, but an influence toward the behavior associated with the brand.  The BBC reported on a similar study and offers interesting insights into theories related to subliminal manipulation.

Written by Aaron Nee

April 27, 2010 at 11:06 am

The BBC Wants Your Sounds

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I find myself strangely inoculated to pictures.  It is not that I don’t appreciate pictures.  I have a great fondness for images, but they do not easily transport me to another time or place.  I imagine my condition is not unique to me.  A picture has the handicap of being framed by other sights which remind you that you are only looking at a picture.  We have also, for the most part, become sophisticated enough about pictures that we can see it not merely as a representation of something that exists or existed in space and time, but we evaluate it’s qualities as a picture: the framing, the color balance, the resolution, exposure, etc… which detaches us from the reality of the thing represented.

Sound is quite a different experience for me and I would wager others as well.  Perhaps the most notable reason is that if one closes their eyes and places headphones over their ears, there is considerably less sensory data to alert the mind to the fact that one is not where the ears suggest.

All this to say that the BBC is compiling a “Sound Map”.  They are collecting sound submissions from all over the world and placing them in their respective positions on a global map.  It does not take much imagination to come up with a great many  sure to be rejected submissions.  I am not sure what the filtering process is.  The BBC’s stated objective is not only to provide a way for visitors to experience the world, but also to preserve sounds that are going extinct.  So if you are looking to experiencing a little bit of the world while relaxing on the couch, or if you have some sounds that represent where you are, pay the sound map a visit.

Written by Aaron Nee

April 24, 2010 at 1:35 pm

Posted in Art, Education, Media

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Homeopathy Put To The Test

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Of the alternative medicines out there, few are as widely accepted as homeopathy.  You can walk into your neighborhood drugstore and find homeopathic medicines on the shelf.  It is widely used, but makes no sense according to our current scientific understanding of the universe.  Based on the dilution standards of homeopathic medicine, not a single molecule of the diluted substance remains in the medicine.  Without a molecule present, the substance should have absolutely no effect on the subject using the medicine.

A couple scientists, however, have claimed startling evidence that, in defiance of the understood laws of the universe, demonstrates water in fact has a “memory” of the diluted substance.  The BBC series Horizon documents these extraordinary claims being put to the test by some of the most respected scientific observers and the notorious skeptic James Randi, whose foundation offers a one million dollar prize to anyone able to verify claims that defy established scientific understanding.

Spoiler alert: Homeopathy does not pass the test and the recognized laws of the universe remain unshaken.

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Part 5

Written by Aaron Nee

April 15, 2010 at 8:37 pm

HOOKED

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Are you like me?  Have you been itching to find an excuse to ingest a toothy parasite?  Well, if you suffer from allergies or asthema, then you may have finally found the excuse you’ve been looking for.  The NY Times reported a couple years ago about researchers David Pritchard and Carsten Flohr inquiring into the possibility that gut parasites such as the hookworm help to regulate the body’s allergies.  The BBC reported late last year about Flor’s research in Vietnam furthering the hookworm theory.  If you don’t want to wait around for the FDA to sign off on hookworm health care, Jasper Lawrence will hook you up with some home (Jasper’s intestines) grown worms for the low, low price of $2,999!  How badly do you want to get rid of that runny nose?

For more on the interesting theories on why the hookworm is proving a surprisingly effective remedy for allergies, I recommend you check out the BBC report.  The health risks associated with a hookworm treatment are mentioned at the end of the NY Times article.

Jasper Lawrence is featured on This American Life episode 405.

Written by Aaron Nee

April 10, 2010 at 7:54 pm

How To Make Millions Off Crushing Poverty

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From Dollars & Sense:

Greg Palast continues to follow the story of debt vultures who “buy up the loans of poor governments, wait for them to win debt relief from the international community, and then use courts to pursue the countries for assets,” for BBC TV Newsnight and an article in the Guardian. Palast wrote about debt vultures for D&S back in 2007 (George Bush’s Favorite Vultures).

Written by Aaron Nee

March 19, 2010 at 1:34 am